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Mobile marketing glossary

 Accidental click
 Ad network SDK
 Android
 Android market
 Android SDK
 App ranking
 App ranking algorithm
 App ranking algorithm
 Apple advertising identifier
 Apple’s IFA
 Application instrumentation
 Carrier targeting
 Cross-device attribution
 Device matching
 Device targeting
 Eye scrolling
 Fat fingers clicks
 Flat mobile design
 Google play
 In-app ad
 Madware
 Media queries
 Mobile app install ad
 Mobile captcha
 Mobile device fragmentation
 Mobile first responsive design
 Mobile landing page
 Mobile sitemap
 Multi-screen ad campaign
 OS targeting
 Probabilistic ID
 Push notification
 Responsive email design
 Responsive grid
 Responsive web design
 SMS alert
 Statistical identification
 UDID
 Wi-Fi targeting