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Conversion / optimization glossary

 A/B & multivariate tests significance
 A/B testing
 A/B/n testing tools
 Abandonment live chat
 Accordeon
 Add-to-cart rate
 AIDA
 AOV
 Attribution model
 Attribution modeling
 Auto-optimization
 Automated landing page
 Burn pixel code
 Call tracking
 Chief conversion officer
 Click to chat
 Co-branded landing page
 Company targeting
 Conversational agent
 Conversion attribution
 Conversion attribution model
 Conversion cookie
 Conversion de-duplication
 Cookie deletion
 Coupon code box
 CRO
 Cross-device attribution
 Cross-device conversion
 Cross-device tracking
 Dynamic landing page
 First click attribution model
 First interaction model
 Intelligent virtual agent
 Internal search
 IP address geolocation
 Landing page
 Last click attribution model
 Last interaction model
 Lead follow up
 Lightbox pop-up
 Linear attribution model
 Live chat support
 Live support
 Multivariate testing
 Multivariate testing tools
 MVT
 Offline data
 Personalized landing page
 Personalized URL
 Position based attribution
 Post-click cookie
 Post-impression cookie
 Predictive targeting
 Proactive live chat
 Product accessibility
 Product carousel
 Product feed management
 Product landing page
 Product slider
 PURL
 Shopping cart abandonment
 Shopping cart abandonment rate
 Shopping cart recovery
 Site search
 Social login
 Split testing
 Taguchi method
 Third party data
 Thought sequence
 URL split testing
 VDP
 View through conversion
 View trough attribution
 Virtual agent