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Email marketing glossary

 Above the fold
 Accelerator
 AIDA
 Animated gif in email
 Approved sender
 Approved senders list
 ASCII art
 Autoplay video in email
 Average deliverability rate
 Average email open rate
 Average inbox placement rate
 Bacn
 Bacon email
 Behavioral blacklisting
 Bounce recapture
 Dedicated IP address
 DMARC
 Double opt-in
 EEC
 EEC SAME Project
 Email address
 Email address geolocation
 Email address harvesting
 Email address verification
 Email alert service
 Email append
 Email beacon
 Email blast
 Email compatibility testing
 Email deliverability
 Email deliverability rate
 Email extractor
 Email housefile
 Email list cleaning
 Email list hygiene
 Email list poisoning
 Email list rental
 Email measurement seal
 Email preview
 Email rendering
 Email rendering tests & tools
 Email server warm-up
 Email subscriber panel
 Email welcome program
 Embedded video in email
 Engagement-based filtering
 Engagement-based routing
 Ghost subscriber
 Gmail tabs
 Ham email
 Housefile
 Image blocking
 Inactive list subscriber
 Inbox
 Inbox deliverability
 Inbox placement rate
 Inbox preview tool
 IP address filtering
 IP address warm-up
 IPR
 Junk folder
 Junk inbox
 Lightbox pop-up software
 Lightbox subscribe form
 Multivariate testing
 Newsletter portfolio
 Newsletter sponsorship
 Non-bounce rate
 Opt-in email address
 Plain text email
 Reply-to address
 Responsive email
 Responsive email design
 Safe sender
 Safe senders list
 Seed list for email marketing
 Spam filter test
 Spam score
 Spam score analysis
 Spam score checker
 Spam signature
 Spam words for email
 Spamtrap email address
 Split testing
 Subject line checker
 Subscriber tools
 Toxic email addresses
 Transactional email
 Triggered email
 Triggered email campaign
 Triggered email marketing
 Video in email
 Welcome email