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The digital marketing glossary > A > What is A/B/n testing tools definition?

What is A/B/n testing tools definition ?

A/B/n testing tools & softwares are prevalent in the market. Their operating principles are the same for multivariate testing tools (see more details on operating principles on the previous link).

An example of A/B test deployment process:

 

A/B/n tests are simpler and consume less resources than MVT and therefore are cheaper.

Some professionnal self-services are affordable for a few dozen dollars per month and offer free trial.

Furthermore A/B/n test functions are sometimes embedded in web analytics solutions, CMS or ESP platforms.

 
Published on Sunday 28 October 2012, mis a jour le Friday 2 November 2012 (Authors)