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The digital marketing glossary > A > What is AOV definition?

What is AOV definition ?

AOV is short for Average Order Value. AOV is calculated by dividing sales revenue by number of orders. It is an essential KPI of ecommerce websites used to measure :
- merchandising results
- cross-sell and up-sell performances
- acquisition channels value

The AOV indicator is monitored in ecommerce web analatycs dashboards.

For more details on AOV, see average order value.

 
Published on Wednesday 10 October 2012 (Authors)