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The digital marketing glossary > A > What is API definition?

What is API definition ?

API stands for Application Programming Interface. An API is a set of standards and instructions allowing two software applications to interact and exchange data. A software or system owner offers an API to clients and partners which are then able to connect their own software components.

API accesses and usages can be charged or free from case to case.

Different types of APIs are used in digital marketing context:

- Affiliate API
- AdWords API
- Advertising API
- SafeFrame API
- ...

 
Published on Saturday 3 August 2013 (Authors)