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The digital marketing glossary > A > What is Ad blocking definition?

What is Ad blocking definition ?

Ad blocking is the process by which an individual or an organization prevents ad creatives to be displayed on his desktop or device.

Individuals use ad blocking for avoiding ad annoyance and organizations for saving bandwith.

For more details about ad blocking tools and how publishers are trying to bypass ad blocking, see ad blocker.

Ad blocking rates by countries according to a 2013 Clarity study :

 
Published on Thursday 18 December 2014 (Authors)