A -  B -  C -  D -  E -  F -  G -  H -  I -  J -  K -  L -  M -  N -  O -  P -  Q -  R -  S -  T -  U -  V -  W -  X -  Y -  Z - 



The digital marketing glossary > A > What is Ad collision definition?

What is Ad collision definition ?

Ad collision is the phenomenon by which several ads from the same campaign are served on a single page with no intent of buying a roadblock. Most often it is a violation of IOs.

A 2012 AdSafe’s study revealed that 5% to 7% of ads from a same campaign were served up on one single web page simultaneously.

Ad collision is sometimes related to fraud impression or at least to low quality ad placement.

 
Published on Tuesday 9 April 2013 (Authors)