A -  B -  C -  D -  E -  F -  G -  H -  I -  J -  K -  L -  M -  N -  O -  P -  Q -  R -  S -  T -  U -  V -  W -  X -  Y -  Z - 



The digital marketing glossary > A > What is Ad inventory fill rate definition?

What is Ad inventory fill rate definition ?

Ad inventory fill rate refers to the proportion of ad inventory which is finally sold.

In fact, overall ad inventory fill rate is most often very high and near 100 % because of remnant inventory sold at very low price.

Thus, ad inventory fill rate commonly refers to the proportion of ad inventory sold as premium content through direct sales channels.

Fill rate of premium inventory may strongly vary according to publishers, some are nearly sold out and some have fill rates around 20 %.

 
Published on Monday 22 October 2012, mis a jour le Saturday 27 October 2012 (Authors)