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The digital marketing glossary > A > What is Ad ops definition?

What is Ad ops definition ?

Ad ops is short for ad operations and usually refers to the many technical tasks needed for running online advertising campaigns. Ad ops ensure smooth delivery for insertion orders and good inventory management.

Ad ops term may also refer to the individuals in charge of the tasks referred to above.

In digital advertising context, ad ops are essentially technical but may have some commercial sides.

Ad trafficking is a big part of ad ops.

 
Published on Friday 12 October 2012 (Authors)