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The digital marketing glossary > A > What is Ad sales management definition?

What is Ad sales management definition ?

Ad sales management refers to the commercial and administrative process of selling and billing ad campaigns to agencies and advertisers. Ad inventory forecasting is the starting point of ad sales management.

Ad management suites and stand alone ad sales softwares offer tools and workflow procedures to effectively manage ad sales .

Ad sales teams work very closely with ad ops.

 
Published on Monday 22 October 2012 (Authors)