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The digital marketing glossary > A > What is Ad serving latency definition?

What is Ad serving latency definition ?

Ad serving latency is a latent time which can be eventually perceived by a visitor before a banner appearance and which is usually caused by the use of one or several redirects from the ad servers managing the campaigns.

Ad latency may be due to the server or the CDN delivering the creative.

An example of ad latency measurement (image source Admob):

 
Published on Sunday 7 October 2012 (Authors)