Ad specs is a shortcut for advertising specifications.
Ad specs describe technical requirements for different formats of online advertisements. Ad specs facilitate technical integration and user comfort (load times)
Each vehicle medium has its own ad specs which encompass components such as dimensions, file size, animation length, flash coding, creative guidelines, lead time, approved ad servers, etc. Each ad format has its own ad specs.
Most advertising specifications are in line with the IAB’s suggested online advertising standards.
An exemple of ad specs for a skin format:
Ad specs for newsletter sponsorship :