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The digital marketing glossary > A > What is Ad trafficker definition?

What is Ad trafficker definition ?

The ad trafficker is the person in charge of ensuring online advertising campaign go live on time and works correctly.The largest part of an ad trafficker job is done on ad server interfaces.

The ad trafficker works for ad networks or in publishers’ house sales teams. He must have ad server knowledge and technical skills if a creative needs to be fixed.

Some examples of sought ad trafficker profiles:

An ad trafficker describes his job:

 
Published on Monday 8 October 2012, mis a jour le Saturday 27 October 2012 (Authors)