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The digital marketing glossary > A > What is Ad trafficking definition?

What is Ad trafficking definition ?

In the online advertising context, ad trafficking refers to the process of technically setting up an ad campaign.

The ad trafficking is performed by an ad trafficker on the ad server and can be done after receiving IO and creatives.

Different elements are set up in the ad server interfaces for trafficking :

- creative placements on the site or network
- targeting options
- campaign dates
- capping
- impressions or click volumes
- CPM or CPC for automated invoice edition
- access to campaign report for agency and advertiser
- ....

 
Published on Monday 8 October 2012, mis a jour le Friday 26 July 2013 (Authors)