A -  B -  C -  D -  E -  F -  G -  H -  I -  J -  K -  L -  M -  N -  O -  P -  Q -  R -  S -  T -  U -  V -  W -  X -  Y -  Z - 



The digital marketing glossary > A > What is Ad verification definition?

What is Ad verification definition ?

Ad verification is a process which attempts to verify that a campaign has executed according to the agency’s or advertiser’s choices and exclusions. These choices and exclusions can relate to:
- targeted audience
- geotargeting
- webplanning
- ad placement
- brand safety
- competitive separation
- page or site context
- day parting
- ...

The IAB ad verification guidelines addresses five primary service lines of ad verification:
- Site Context
- Geo-Targeting
- Ad Placement
- Competitive Separation
- Fraud Detection: click fraud and impression fraud

Other service lines can be addressed by ad verification vendors:
- Audience verification
- Ad viewability measurement
- ....

Ad verification is made in real time and can generate alerts to agencies or publishers. Based on this alerts agencies can remove "bad" publishers during the campaigns.

Ad verification is used by advertisers, agencies but also by ad networks / exchanges for managing and controlling their networks and reassuring advertisers.

See also brand safety.

The evolution of ad verification (image credit Adometry):

Ad verification

 
Published on Thursday 10 January 2013, mis a jour le Tuesday 9 April 2013 (Authors)