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The digital marketing glossary > A > What is AdSense safe traffic definition?

What is AdSense safe traffic definition ?

AdSense safe traffic is a term commonly used to refer to traffic which is not supposed to be considered as invalid or incorrect clicks when turned into clicks on an AdSense website.

AdSense safe is a term used to qualify AdSense paid traffic.

A traffic is usually considered as AdSense safe when:
- it is human traffic
- it is US traffic (for US Adsense partners)
- it doesn’t present statistical anomalies

Of course, most of low price AdSense paid traffic is not really AdSense safe - average north american doesn’t visit a site for a fraction of a cent - and AdSense paid traffic world is far to be a clear world.

Published on Monday 11 March 2013 (Authors)