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The digital marketing glossary > A > What is AdWords keyword tool definition?

What is AdWords keyword tool definition ?

AdWords Keyword Tool is a functionality offered by Google AdWords to advertisers to suggest keywords for PPC campaigns.

The advertiser enters a generic keyword and the tools suggests dozens or hundreds of keywords matching associated queries.

The AdWords Keyword Tool is also used for SEO purposes, for advertising effectiveness measurement - a TV commercial may cause a lift in brand queries - and other marketing studies.

 
Published on Sunday 11 November 2012 (Authors)