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The digital marketing glossary > A > What is Add-to-cart rate definition?

What is Add-to-cart rate definition ?

The add-to-cart rate is the percentage of e-commerce website visitors who add an item to a shopping cart. It is an important part of shopping cart behavior with the shopping cart abandonment rate.

According to 2012 Monetate ecommerce quaterly studies, add-to-cart rate was about 9%.

It is an indicator of a website capacity to seduce visitors and induce shopping.

 
Published on Wednesday 6 February 2013 (Authors)