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The digital marketing glossary > A > What is Advergaming definition?

What is Advergaming definition ?

Strictly speaking, advergaming refers to a taylor-made game displaying the brand or its product universe. This game is then called an advergame.

Free advergames may have viral dissemination.

For more details, see advergame.

In a broader sense, advergaming sometimes refers to all forms of using games for advertising purpose. It is then a synonym of game advertising.

See also in-game advertising.

 
Published on Monday 8 October 2012, mis a jour le Friday 3 July 2015 (Authors)