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The digital marketing glossary > A > What is Advertising API definition?

What is Advertising API definition ?

An advertising API is a dedicated access for an advertising platform given to big advertisers, agencies and technological partners. It allows API users to automate some operations and develop tailor-made tools to leverage usage of the advertising platform.

APIs are mainly developed by social media and PPC platforms.

For more details, see Ad API program and AdWords API.

LinkedIn promotes its advertising API:

 
Published on Saturday 3 August 2013 (Authors)