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The digital marketing glossary > A > What is Affiliate link cloaking definition?

What is Affiliate link cloaking definition ?

Affiliate link cloaking is a technique used to prevent link hijacking and it also allows for the display of cleaner links. Indeed, affiliate links are often long and overloaded and can sometimes turn off web users.

Affiliate link cloaking may also be used to hide affiliate links from search engines (i.e., Google) which can sometimes penalize a website or page with poor content and many affiliate links.

Different techniques and tools allow for affiliate link cloaking :

- use of .htaccess files to redirect short links to affiliate links
- URL shortening tools
- use of Iframe (link framing)
- affiliate link cloaker
- JavaScripts
- ....

Before making link cloaking, the webmaster must verify that the chosen technique can’t hurt SEO and is accepted by merchants.

A showcase about affiliate link cloaking

 
Published on Thursday 1 November 2012, mis a jour le Friday 2 November 2012 (Authors)