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The digital marketing glossary > A > What is Affiliation definition?

What is Affiliation definition ?

Affiliation is, in digital marketing context, the principle by which an emerchant offer is displayed by various means and tools on publisher partners called affiliates.

The affiliates send visitors on the merchant website and are paid commissions based on the sales corresponding to these visits.

For more details and illustrations about afffiliation, see affiliate marketing and affiliate program.

 
Published on Tuesday 9 October 2012, mis a jour le Saturday 27 October 2012 (Authors)