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The digital marketing glossary > A > What is Application instrumentation definition?

What is Application instrumentation definition ?

Application instrumentation is the fact off adding some code to tablet and smartphone applications codes for performance and usage measurement.

Application instrumentation allows to measure in-app interactions and user engagement. It is a way to measure applications ROI and engagement towards a brand.

Application instrumentation may be done by an automated tool, a DSK or a programmer.

 
Published on Monday 1 December 2014 (Authors)