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The digital marketing glossary > A > What is Attribution modeling definition?

What is Attribution modeling definition ?

Strictly speaking attribution modeling can be defined as the art of creating an attribution model which gives credit for each channel or touch point contributing to a conversion and which gives the fair share for each channel.

Attribution modeling is then practised by top of the notch agencies and analytic services.

In a broader sense, attribution modeling can be viewed as choosing the best attribution model among attribution options offered by an analytic solution.

For more details, see attribution model.

Published on Wednesday 19 December 2012 (Authors)