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The digital marketing glossary > A > What is Attrition definition?

What is Attrition definition ?

Attrition is the phenomenon of loss of customers or subscribers. Attrition is also called churn and is generally measured by the attrition rate.

Observing the attrition rate is a very important factor considering the impact of loyalty on profitability.

Attrition can be seen as the opposite of loyalty.

 
Published on Sunday 10 May 2015 (Authors)