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The digital marketing glossary > A > What is Auto-optimization definition?

What is Auto-optimization definition ?

Auto-optimization is a principle by which a digital marketing tool or service allows advertisers and agencies to obtain optimized results without human intervention.

Auto-optimization processes are often based on more or less complex algorithms or multivariate testing.

Auto-optimization tools or functions are usually found in:

- search advertising platforms
- ad serving solutions
- email delivering solutions
- e-merchandising functions
- retargeting
- affiliate programs ....

Auto-optimization processes are used to meet CPC, CPA or margins goals.

An example of auto-optimization tools on Google Adwords platform:

 
Published on Saturday 29 September 2012 (Authors)