Auto-optimization is a principle by which a digital marketing tool or service allows advertisers and agencies to obtain optimized results without human intervention.
Auto-optimization processes are often based on more or less complex algorithms or multivariate testing.
Auto-optimization tools or functions are usually found in:
search advertising platforms
ad serving solutions
email delivering solutions
affiliate programs ....
Auto-optimization processes are used to meet CPC, CPA or margins goals.
An example of auto-optimization tools on Google Adwords platform: