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The digital marketing glossary > A > What is Automated landing page definition?

What is Automated landing page definition ?

Automated landing pages are landing pages that are created through automation process when high volume of specific and personalized landing pages are needed for optimizing conversions.

The most common forms of automated landing page are used for AdWords campaigns when keywords figuring in adgroups are displayed on landing pages for ensuring ad continuity. Thus, the landing page delivers relevant content for the visitor and converts.

Searchable and indexable automated landing pages created for PPC campaigns can also be used for search engine optimization. But in some contexts, automated landing page are willfully non indexable for specific offers.

An other form of automated landing page is personalized landing page.

Many automation tools and services feature landing page generation based on templates.

Published on Thursday 18 December 2014 (Authors)