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The digital marketing glossary > A > What is Autoplay video for ads definition?

What is Autoplay video for ads definition ?

Autoplay video in ads refers to the technical option by which a rich media video ad is implemented to play as soon as the ad is displayed on the page.

Autoplay activation is used to draw attention and to maximize chances of the video being played but it doesn’t ensure that the ad is effectively seen.

Furthermore, autoplay video ads may be seen as intrusive and a source of disturbance, in particular at work.

Autoplay is an open option for video ads with pros and cons according to the context.

Published on Saturday 20 October 2012, mis a jour le Saturday 27 October 2012 (Authors)