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The digital marketing glossary > A > What is Average CPMs definition?

What is Average CPMs definition ?

Average CPM has been estimated to be $2.66 in 2012 according to a survey conducted by Forrester which took into account all forms of display advertising.

Due to the large diversity of ad formats, targeting options and publishers, an average CPM is of little significance.

Adify (Now Coxdigitalsolutions) published in 2009 a CPM report based on a sample of 200 niche vertical networks and 12 000 sites.

 
Published on Wednesday 10 October 2012 (Authors)