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The digital marketing glossary > A > What is Average deliverability rate definition?

What is Average deliverability rate definition ?

Average deliverability or delivery rate are commonly calculated by ESP which compile data relative to all campaigns delivered for their clients.

Average delivery rates shown below are based upon the classic definition of deliverability rate also known as no-bounce rate. Logically it is higher than the average inbox placement rate.

As with all averages, it has to be taken with a step back. It mostly refers to "good" optin campaigns with good list hygiene.

Some examples of average delivery rates for US market:

Image credit Epsilon email benchmark

Published on Monday 15 April 2013 (Authors)