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The digital marketing glossary > A > What is Average inbox placement rate definition?

What is Average inbox placement rate definition ?

Average inbox placement rate are statistics usually provided by ESP or seed list provider and based upon the inbox placement rate concept. It is calculated by aggregating all clients’ campaign results.

Most often, inbox placement rate statistics come from Return Path as it the dominant seed list monitoring solution used by email marketers and ESPs.

Logically, average inbox placement rates are lower than average delivery rate due to different methodologies.

Average inbox placement rates according to Return Path for 2012:

Image credit Return Path Email Intelligence Report Q4 2012

Published on Monday 15 April 2013 (Authors)