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The digital marketing glossary > B > What is Background skin definition?

What is Background skin definition ?

Background skin is an ad format by which the ad frames the webpage. It is also called background advertising, page skin or wallpaper advertising.

Background advertising is particularly adapted for branding campaigns and product launches. It is sold at CPM or fixed price.

Background skin can also be used for newsletter sponsorship.

An example of background skin:

 

A newsletter with sponsorship skin :

 
Published on Wednesday 26 September 2012, mis a jour le Saturday 27 October 2012 (Authors)