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The digital marketing glossary > B > What is Background spoofing definition?

What is Background spoofing definition ?

Background spoofing consists of including the same keyword many times on a webpage while making it invisible for visitors. In order to be invisible, those words are of the same color as the background of the page.

Originally, the goal of background spoofing is to increase the keyword density and thus to be considered by search engines as relevant for the matching query .

This practice belongs to “SEO prehistory” and is detected and sanctioned by search engines for many years now.

 
Published on Monday 15 October 2012, mis a jour le Saturday 27 October 2012 (Authors)