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The digital marketing glossary > B > What is Backup ad definition?

What is Backup ad definition ?

Backup ad can have two different meanings.

It can refer to an ad intended to replace a paid ad when no paid ad is available for delivering on an ad network. For this meaning, see alternate ad for more details.

Backup ad term can also refer to an ad which replaces a rich media ad when the latter can’t be delivered for bandwidth reason or other reasons. In this last case this backup ad is more often called backup gif.

Published on Wednesday 17 October 2012, mis a jour le Saturday 27 October 2012 (Authors)