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The digital marketing glossary > B > What is Backup gif definition?

What is Backup gif definition ?

A backup gif is a default ad set up at the adserver level for rich media ads.

The backup gif ad is then delivered if some condition - low bandwidth for instance - prevent the rich media ad to be delivered.

The obligation for the agency to provide a backup gif is usally specified in ad specs.

See also alternate ad on a close topic.

 
Published on Wednesday 17 October 2012 (Authors)