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The digital marketing glossary > B > What is Batch process transactions definition?

What is Batch process transactions definition ?

In affiliate marketing context, batch process transactions is when a merchant does not pass in real time each transaction or conversion referred by an affiliate to the affiliate network platform for being displayed in the affiliate’s web interface.

Instead, the merchant processes and verifies transactions by batch before sending orders to the affiliate platform. Batch of transactions can be sent every day or several times a day. Theoritically, there are less commission reversals with batch process because the merchant only submits transactions he have fully reviewed and validated.

The term batch process transaction is mainly used on Commission Junction platform.

A merchant using batch process transactions in CJ web interface:

Published on Tuesday 29 January 2013 (Authors)