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The digital marketing glossary > B > What is Behavioral advertising definition?

What is Behavioral advertising definition ?

Behavioral advertising refers to the use of behavioral targeting for advertising purposes.

Users are targeted according to their past behavior on networks.

The two most common forms of online behavioral advertising are remarketing / retargeting and behavioral targeting based upon centers of interest.

For more details and illustrations see behavioral targeting.

 
Published on Wednesday 24 October 2012, mis a jour le Monday 19 November 2012 (Authors)