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The digital marketing glossary > B > What is Behavioral blacklisting definition?

What is Behavioral blacklisting definition ?

Behavioral blacklisting is a spam filtering technique that classifies email senders according to their sending behavior rather than their identities or IP adresses.

Behavioral blacklisting is an alternative - or rather a complement - to IP adress filtering as spammers can easily change their sending IP addresses with dynamic addressing and new zombie infections.

Behavioral blacklisting should not be confused with engagement-based spam filtering where behavior of recipients is taken into account.

Behavioral blacklisting was popularized by SpamTracker solution.

 
Published on Monday 24 June 2013 (Authors)