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The digital marketing glossary > B > What is Big box ad unit definition?

What is Big box ad unit definition ?

A bix box ad unit, aka medium rectangle, is one of standard creative ad units defined in IAB guidelines.

The bix box ad unit has a size of 300X 250 pixels in his classic form and 600 x 250 when expandable.

 
Published on Tuesday 14 May 2013 (Authors)