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The digital marketing glossary > B > What is Billboard IAB ad unit definition?

What is Billboard IAB ad unit definition ?

Billboard ad unit has a size of 970x250 pixels.

Billboard ad unit is an IAB Standard Ad Units and a Rising Star format initially submitted by Google Youtube under the name of Masthead.

It’s the first IAB ad unit with a "close ad" button which is sold by the IAB as a “Love it or leave it” value exchange with viewer.

A creative showcase for the billboard unit:

 
Published on Tuesday 2 October 2012, mis a jour le Saturday 27 October 2012 (Authors)