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The digital marketing glossary > B > What is Blended SERP definition?

What is Blended SERP definition ?

A blended SERP, is a Search Engine Result Page that mixes different types of contents (videos, news, images, etc.) in his results.

Since the introduction of Google’s Universal Search in 2007, SERPs are increasingly blended SERPs. Blending of contents depends on the nature of the query.

See also Google’s OneBox and Google’s knowledge graph.

An example of query leading to a blended SERP:

Blended SERP

 
Published on Monday 28 January 2013 (Authors)