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The digital marketing glossary > B > What is Blind buy definition?

What is Blind buy definition ?

Blind buy refers to the situation where an advertiser buys advertising spaces without knowing where his campaign and ads are displayed.

Blind buy is mostly used on performance based networks. These networks are partially constituted of publishers which usually sell by CPM. These publishers don’t want to reduce the perceived value of their advertising spaces by letting advertisers know that their advertising spaces can be accessible at a lower cost than the "official" one.

Blind buy poses brand image risks for advertisers according to the type of publishers websites.

By using a brand safety tool, an advertiser can sometimes know during and after the campaign what publisher websites have been used after a blind buy.

Published on Monday 24 September 2012, mis a jour le Saturday 27 October 2012 (Authors)