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The digital marketing glossary > B > What is Bot definition?

What is Bot definition ?

Bot is short for robot and refers to a software program that carries on automated tasks on the Internet. Many bots are used in digital marketing context :
- search engine bots
- URL scraping bots
- fraudsters’ bots
- bots for harvesting email address
- bots for digital marketing studies and benchmarks
- bots for digital and competitive intelligence (social listening for instance)
- bots for availibility and response time measurement
- bots for backlink analysis
- etc.

Bots may skew traffic measurement, see bot traffic and IAB’s bot listfor more details.

 
Published on Wednesday 31 July 2013 (Authors)