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The digital marketing glossary > B > What is Bounce recapture definition?

What is Bounce recapture definition ?

Bounce recapture is a process by which customers or prospects attached to bounced email addresses are contacted by sales representatives or telesales operators to obtain valid addresses.

Bounce recapture is done only if a manual or automatic correction can’t be applied to the address.

Bounce recapture is encountered in BtoB sectors where the potential value of newsletter subscribers is sufficiently higher to justify the process.

The process is usually easier with customers than prospects.

 
Published on Friday 26 October 2012, mis a jour le Friday 2 November 2012 (Authors)