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The digital marketing glossary > B > What is Bricks and clicks definition?

What is Bricks and clicks definition ?

A bricks and clicks is a term used to refer to a bricks and mortar company that expands its activity on the Internet and therefore has online and offline presences.

The bricks and clicks term was mainly used in the earlier years of ecommerce.

Today, most companies having physical stores have also an online presence.

 
Published on Saturday 13 December 2014 (Authors)