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The digital marketing glossary > B > What is Browser targeting definition?

What is Browser targeting definition ?

Browser targeting is the ability to deliver a campaign or creative only to specific web browsers or even to specific web browser versions.

Browser targeting is usefull when an ad creative is not compatible with all browsers or browsers versions.

The targeting capability is also used by browser editors to promote the download of their product in front of user which are using competition browsers or for promoting specific toolbars or browser extensions.

Browser targeting is one of several forms of technographic targeting.

Browser targeting on a DSP:

Below, an example of browser targeting on this site based on browser brand. The visitor sees a banner and a text link for Chrome because he is using Firefox.

technographic targeting

 
Published on Friday 11 January 2013 (Authors)