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The digital marketing glossary > B > What is Business model definition?

What is Business model definition ?

In the "web economy" context, the term business model refers to the way an Internet company makes or will potentially make profit.

On the Internet the two ways for generating sales are advertising and ecommerce.

Image source : Ad-Tech-Research-Report-by-Clipperton-September-2012

In digital economy context, business models are often moving and unstable according to the maturity and evolution of a project. Thus it is common that advertising based models drift to paying services models

 
Published on Monday 1 October 2012 (Authors)