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The digital marketing glossary > C > What is CRM data driven advertising definition?

What is CRM data driven advertising definition ?

CRM data driven ads are ads triggered according to CRM data. The principles are to target consumers according to individual consumption and buying behaviors.

CRM data advertising can be used to taylor advertising messages. For instance a consumer with heavy consumption might see an ad with a larger packaging or a merchant could set up a rule to show ads to customers who haven’t bought for a given time.

CRM data or PRM data can also be used to deliver ads at different stages of the sales cycle.

For achieving CRM data driven advertising, CRM data have to be retrieved on a DMP when an ad is requested from the adserver.

CRM data driven ads fall both within advertising and CRM domains.

 
Published on Saturday 28 March 2015 (Authors)