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The digital marketing glossary > C > What is CRM targeting definition?

What is CRM targeting definition ?

CRM targeting is a digital advertising technique allowing marketers to target their clients online by serving display or PPC ads.

CRM targeting is a way to fill the gap between offline and online data. A company can define a client segment or target based upon his CRM data and later serve online personalized ads to that segment.

CRM targeting developments should lead to many new digital marketing applications.

For more details on the process, see CRM retargeting.

 
Published on Sunday 30 June 2013 (Authors)